Wednesday, December 2, 2009

Have you been advertising yourself to get a date?

Bolig, R. Stein, P. Mckenry, P. 1984. The Self-Advertisement Approach to Dating: Male-Female Differences. Family Relations. Vol. 33, No. 4, pp. 587-592.

The use of self-advertisement for dates and mates in personals, or companion advertisements is not a new phenomenon. However, it is now more widely accepted among singles. Although some scientists might see it as a way to escape loneliness in desperation, singles look at it as finding someone in a healthy manner. Upfront, you are telling them who you are and what you need as to see if the mate is compatible with you. A study showed that men who placed profiles in magazines were not looking for women who placed their profiles (nor were the women looking for men) in personal advertisements. Self- Advertisements provide one opportunity for individuals to be their own public relations person- to emphasize characteristics and accomplishments they are most pleased about. Today we have self- advertisements and video dating, tomorrow we may be able to interact and date through home computers.

Cheyenne Inglis

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